试论建设银行国际业务经营对策

Discuss on international business countermeasures of China Construction Bank

随着经济全球化的发展,金融市场竞争日趋激烈,作为四大国有商业银行的建设银行,加强国际业务经营管理势在必行。文章从如下四个方面进行了探讨。发挥人才效能;完善服务功能,保持并巩固传统的国际结算业务,开拓新兴的外汇资企业务;调整营销策略,在系统内因地制宜发展,加大本行营销力度,服务外资企业;加快网络化建设,在广泛合作的基础上,通过技术支撑发展网络银行这一新型业务品种。使建设银行国际业务核心竞争力得以全面提升。

With the development of the economic globalization, the competitions of the financial market are more fierce. China Construction Bank,one of the four national commercial banks, must begin to strength the international business management. The thesis probes from four aspects. The first one is to make good use of the human resource efficiency. The second one is to integrate the service functions by consolidating the traditional business-international settlement and developing new business-foreign capital. The third one is to adjust the sales strategy;in the whole system to develop according to all kinds of conditions; to increase the sales in our branch and servee the foreign companies well. The last one is to speed up the network construction. On the basis of wide cooperation,developing the new kind of business-e-bank by the computer. All of them will make the core competition of the international business of CCB enhanced.