论赠品促销的策略、管理及其商业责任

The Analysis of Premium Promotion

本文重新界定了赠品促销中“赠品”的含义。提出了赠品促销的三个维度,即从营销角度看赠品促销、赠品促销的管理、赠品促销的商业责任。

Competition in the market initiates diverse means of promotion. Among these methods, many dealers adopt the way of premium promotion in the light of its features of direct and obviations. In my paper, I redefine the term of 'premium' and propose three aspects of premium promotion, that is, its marketing strategy, its management and the task. These three aspects contribute a lot to the conduct of premium promotion.