摘要
分析个人主义、成功观、金钱观、物质主义、实用主义等美国重要民族性格,探讨它们对当代美国广告语言的作用和影响,从而加深对美国民族文化的理解,提高中国对外广告文案的创作水平。
Analyzing the major aspects of American national character, such as individualism, materialism, pragmatism, etc, and exploring their impacts on the advertising language, can be of great significance both for the readers to better understand the American culture and for the copywriters to be more culturally conscious in intercultural advertisement creating.
出处
《浙江师范大学学报（社会科学版）》
2003年第5期87-90,共4页
Journal of Zhejiang Normal University(Social Sciences)
