包装设计与消费行为的非参数统计研究

Study on the Packaging Design and the Consumer Behavior by Nonparametric Statistics Method

运用非参数统计方法,分析了包装设计对顾客消费行为的影响,介绍了本方法的具体运用过程,并给出了一个应用实例。

The method of nonparametric statistics was used to study the effect of packaging design on consumer behavior. The practical application of the mathod was introduced and illustrated with example of application.