摘要
探讨包装在商品的流通中,消费心理的作用,设计语言在包装与消费者之间如何信息传递,并运用心理学原理的范畴对包装视觉特性和包装设计心理层次作一次研究。
The effect of the consumption psychology on the packaging design and merchandise circulation was discussed. How the design language transfers information between the packaging design and consumers, and the visual characteristic of packaging and the psychology level of packaging design were investigated using the elements of psychology.
出处
《包装工程》
CAS
CSCD
北大核心
2004年第1期105-108,123,共5页
Packaging Engineering
关键词
消费心理学
包装设计
商品流通
视觉特性
Psychology
Design philosophy
Packaging
Information translating
