摘要
随着人类环保意识日益增强 ,绿色营销已成为 2 1世纪世界市场的主潮流 ,为适应国际绿色浪潮 ,应分析我国企业绿色营销的过程 ,采取有力措施 ,积极推进绿色营销。
With the gradual realization of the importance of environmental protection ,green marketing has been the mainstream of the 2 1st century’s world market.In order to fit in with this green tide ,it is necessary to analyze the process of green marketing of our enterprises and to take strong and effective measures to promote it.
出处
《北方经贸》
2004年第2期101-102,105,共3页
Northern Economy and Trade
