摘要
对商家来说,为企业品牌注入文化艺术,已成为诸多营销手段中较为有效的一种。通过对品牌文化艺术的诠释,论述企业如何进行品牌文化艺术的经营。
For businessman,to blend culture art into trademark has been an ef fective way for sales.This paper deseribes brand and culture art and their relat ions,also discusses how to manage with brand and culture art in an enterprise.
出处
《机械管理开发》
2004年第1期49-50,共2页
Mechanical Management and Development
