近代中外卷烟业商家广告竞争述论

An Advertising Campaign Between the Chinese and the Foreign Tobacco Companies in Modern China

近代中国卷烟业广告竞争是近代工商业发展的必然产物。广告作为商战的有力“战具”，成为近代卷烟业商家赢得竞争的必要砝码。广告竞争对于卷烟业和广告业的发展起了一定的积极促进作用。但外商仰赖经济特权，在竞争中进行了一些不规范操作，一定程度上影响了竞争的公平性。

The development of modern industry and commerce necessarily led to the advertising campaign. Advertisements were used as weapons to win the commercial competition. This paper thinks that the advertising compaign functioned actively in the development of both tobacco and advertising industry. But during the competition, the foreign companies,enjoying some economic privilege, violated certain rules and regulations which decreased the degree of justness of the compaign.