关于开发农村居民旅游市场的思考

A Preliminary Study on Exploiting Rural Resident Tourism Market in China

随着收入的不断增加、消费观念的转变以及农业结构调整和农业生产率的提高,农村居民旅游在我国已经起步。农村居民旅游目的以游览观光和探亲访友为主,旅游消费水平较低,出游人数中以25～64岁的居多,旅游方式以自助旅游为主。其市场开发应从适销对路的旅游产品开发设计、宣传促销、旅游服务体系的构建等方面入手。

With the increase of income,the shift of expenditure conception, the adjustment of agriculture structure and the improvement of agriculture efficiency, rural resident tourism market is being up in our country.The purpose of rural residents are to mainly visit their relatives and calling friends, whose age is between 25 and 64 years old and have a lower comparatively tourism expenditure level.Their touring form is mainly self-supported.Some suggestions such as product exploiting, propaganda and sales promotion, the construction of travel service system etc. were put forward in the paper.