多元化企业核心业务的选择与评价方法

Selection of Core Business and Evaluation of Diversification Strategies

针对企业如何选择与评价多元化企业核心业务,提出了一种操作性更好的分析方法·该方法基于母合优势理论,分别通过分析评价母体特征与业务的成功关键因素的匹配程度以及与业务母合机会的匹配程度两种匹配性因素,建立了选择与评价多元化企业核心业务的数量模型·最后,通过一个实例说明了如何运用该模型进行多元化企业核心业务的选择和评价·

In order to select and evaluate the core businesses of diversified corporations, a practical analysis method is presented with better operability. Based on the parenting advantage to quest for and viewing from the two matching factors, ie. assessing the matching degree of parenting character and success key factor and analyzing the matching degree of parenting character and parenting opportunity, a quantitative model is built to select and evaluate the core businesses of diversified corporations. A practical example is given to explain how to use model to select and evaluate the core businesses of diversified corporations.