重庆都市旅游集团化经营及旅游市场规范化运作的思考

On Organized Operation of Chongqing City Tourism and Standardixed Operation of Tourist Market

分析重庆都市旅游发展的条件和机遇,指出集团化经营是重庆旅游业发展的重要基础和发展方向。认为集团化道路的关键在于建立现代企业制度,强化旅游集团的整体经营管理,建立旅游集团融资平台注重旅游集团品牌建设。还提出加强旅游市场综合治理,规范市场运作,促进都市旅游业的协调、健康、可持续发展。

This paper analyzes the condition and opportunity on how to develop chongqing city tourism and discusses that organized operation is the important b asis and direction of chongqing tourism.It regards modern enterprise system as t he key to organized operation.We should strengthen the overall operation managem ent of tourist group,set up financing platform of tourist group and emphasize on building brand of tourist group .At last,it stresses we should notice comprehen sive measures and strandardize market operation to promote tourism to develop he althily and sustainably.