我国陶瓷行业应对国外反倾销的对策研究

STRATEGIES STUDY OF CHINA CERAMIC INDUSTRY AGAINST FOREIGN ANTI-DUMPING

本文对国外对华陶瓷反倾销情况进行了分析 ,认为我国陶瓷产品遭到国外反倾销指控的原因主要有 :某些国家对中国陶瓷出口的“歧视性待遇” ,我国出口陶瓷企业国外营销策略不当 ,对陶瓷产品出口秩序监管不力 ,我国陶瓷企业应诉不力等。从进一步发挥政府功能、加强陶瓷行业协会的管理协调功能、陶瓷企业更新国际营销理念、建立反倾销预警机制等方面提出了相应的对策。

This article analyzes status quo caused by foreign anti-dumping,and draws the conclusion regarding the reason of foreign Anti-Dumping against China ceramics.Some countries discriminate the ceramics imported from China.The exporting companies in China do not have proper international marketing strategies.They do not have effective process managing the export of ceramic products.And they do not respond actively to the lawsuits launched by other countries.The authors made several suggestions in order to improve this situation for China ceramic industry from the following perspectives:the government should play a more important and active role in defending China ceramics products import.The administration of Ceramics Industry Association should be enhanced.The ceramics companies should update their interational marketing ideas and the early warning regime against Anti-Dumping should be built immediately.