“大大连”建设与城市形象战略

Building of "Great Dalian" and city identity strategy

城市形象战略作为城市创新活动,对于提高城市的品位和价值,提升城市的综合竞争力至关重要。围绕"大大连"建设,从"大大连"城市形象定位、"大大连"城市形象理念、"大大连"城市形象特色三个方面探讨了大连城市形象战略。

The city's identity as an activity of city innovation plays an important role in promoting the city's grade and value, boosting its comprehensive competitive ability. The city identity strategy centered on the building of 'Great Dalian' will be discussed in this paper from the following three aspects such as the orientation, concept and characteristics of 'Great Dalian' city identity.