光明乳业欲做中国“奶王”

The king of dairy

从狙击“恶狼”开始 帕玛拉特——世界最大的液态奶品牌,素有“恶狼”之称。在它迅速崛起的过程中,已在全球27个国家建立160多个分厂,挤垮众多当地品牌。进入中国3年以来,除南京外,帕玛拉特还在天津建厂辐射京津地区。帕玛拉特参股的“卫岗”牛奶,由于不满足于南京市场的主导地位,曾于今年年初东进,抢滩上海。 光明乳业——中国乳品企业的龙头老大。然而,光明22.8亿的销售额与伊利和三鹿的16亿并无实质性的区别。为与对手拉大差距,光明一直在筹划实质性的飞跃。

With the keen competition in dairy business, Bright Dairy & Food Company has the arduous mission of maintaining its leading position in the market where its major competitors are international companies. Responding to this challenge, Bright Dairy has organized a series of active campaigns throughout China, with Jiang Su Province being the frontline. According to experts, the competitive core will be focused on the milk source in the coming five years.