摘要
椰树是海南岛的“岛树”。环岛遍椰林,椰风吹四海。世界首创中国一绝的椰子汁饮料,能以奇迹般的速度在国际饮料市场的大舞台上纵横驰骋、八面威风、长盛不衰,靠的是改革开放的春风,靠的是“椰树”人坚韧不拔的创业精神。 大胆改革创名牌迎难而上 椰树集团的前身是海口罐头厂,从1981～1985年连续5年亏损,亏损额高达718万元。王光兴厂长受命于危难之时,他是一位勇于变革现实的开拓型企业家。他对企业实行了大刀阔斧的分配制度和人事制度的改革,通过建立一整套结合压力。
Coconut Palm Group, Ltd. is one of the major coconut drink companies in China. After experiencing a serious deficit, the company reconstructed the management system completely. With the new administrative system and technological improvements, production efficiency rose and the company's brand became more well-known as well.
出处
《中国食品工业》
2001年第11期18-19,共2页
China Food Industry
