中小企业差异化营销策略浅议

Discussing about Differential Marketing Methods for Small and Medium-sized Enterprises

对中小企业开展差异化营销策略进行论述 ,提出了一些实施措施 ;认为在当前激烈的市场竞争中 ,中小企业的生存之道是不断创新 ,是应用差异化营销策略 ,走别具一格的道路。

Differential marketing methods in small and medium- sized enterprises a re discussed and some related practical measures are put forward in the article. The conclusion that in the intensive competitive markets, small and medium-size d enterprises have to keep up continuous innovation and apply differential marke ting methods to create a special business way for themselves is made.