摘要
本文从案例分析入手,对房地产开发的营销价值进行再认识。在分析房地产商品的营销价值因素的基础上,构建中国房地产商品的营销价值评价指标体系,为改进政府宏观管理、实现土地资源的集约经营与可持续开发、创造更多的社会财富提供理论依据。
This paper, using the approach of case study, reevaluates the marketing value of real estate development. The purpose of the paper is to construct the index system of the marketing value of China's real estate products by the factor analysis, through which we hope to offer the government some theoretical evidence for the related policy-making in order to improve the macro-management of the whole real estate industry, and create more social wealth by intensive operation and sustainable development of the land resources.
出处
《北京行政学院学报》
CSSCI
2004年第1期24-28,共5页
Journal of Beijing administration institute
基金
国家自然科学基金项目(70172028)
