生态旅游市场培育研究

Study on the Market Cultivating of Ecotourism

生态旅游正在成为全球旅游业发展的热点,市场潜力巨大,然而它在快速发展的同时存在着旅游者与经营者对生态旅游认识不足造成破坏环境,市场潜力大而实际规模小等问题。作者提出要注重对生态旅游市场体系的培育,健全监督机制,最终在扩大生态旅游市场的同时,实现环境与旅游的共同发展。

Ecotourism was emerging to be one of the hotspots in global tourism,which had a tremendous potential.However,there were still some problems existing in the ecotourism market,such as some tourists,operators were less of the recognize of ecotourism,so the environments were destroyed and the potential of the market was powerful but in fact it small,paying attention to the cultivating of the market system of ecotourism and perfecting supervising system,the tourists,the operators and the managers knew much about tourism.Finally,environment and tourism could grow at the same time.