美国的服装零售系统给予中国的借鉴

The Reference Role of American Fashion Retailing System for China

美国具有十分发达的营销体系 ,也是影响全球营销变革的发源地。在过去的两个世纪中 ,发生了许多具有深刻意义的营销、零售变革。中国在改革开放短短二十几年 ,服装零售系统正在不断完善 ,向西方国家成熟的系统借鉴 ,已经是事实而且还将会持续一段时间。本文从分析零售方式、组织形式等方面着手 ,并结合中国现状阐述美国的服装零售系统给予中国的借鉴。

There is a developed marketing system in USA, which has an impact on the development of global marketing primarily. In the past two centuries, a lot of changes have taken place in marketing and retailing system. During the opening up period, Chinese fashion retailing system is being improved and taken the sound system from western countries for reference, which is a fact and to go on. The retailing methods and organizing forms are analyzed from the actuality of China,the reference role of American fashion retailing system for China is discussed.