摘要
本文对市场竞争如何影响新产品扩散过程进行了研究,发现各类竞争特性对产品扩散过程影响具有显著差别。特别是基于行业产品扩散过程识别Ander&Levinthal(2001)在实证中提出的竞争对产品销量腾飞具有重要影响的条件,从理论上得到了更广泛的结果。
The authors study the influence of market competition on new product diffusion model, and find that different natures of product competition have impact on different diffusion process. Especially based on identification of the sales takeoff condition of result about evidences done by Ander & Levinthal (2001), the authors propose that competition has great influence on product sales according to positive study, thus provide wider proof for the theory.
出处
《软科学》
CSSCI
北大核心
2004年第1期22-24,27,共4页
Soft Science
基金
国家杰出青年基金项目(79275002)
