新产品开发项目的有效决策

Effective Decision-making for New Product Development

为了探讨影响新产品开发项目有效决策的诸因素和它们之间的相互关系,在对多家高科技类公司进行了实地调研基础上,结合多位项目经理的实践经验,归纳出了新产品开发项目中有效决策的重要因素,建立了对这些重要因素和相互关系进行描述的理论模型.认为决策者的先验知识、项目条件和决策者主观意识是影响高科技新产品开发项目有效决策的关键.

In order to identify the factors of effective decision - making for new product development (NPD) project and their interrelationships, to clarify the facilitators and inhibitors of NPD in these factors, we visited more than ten high-tech companies in Beijing Zhong Guan Cun Region. Through the investigation into the experience of more than twenty Project Managers in these companies, the key factors of effective decision-making in NPD is concludes as decision maker's prior knowledge, task conditions and decision - maker' s cognitive skills. Finally, a theoretical model is established to sum up all these factors and their interrelationships.