中国电视步入人本时代

Chinese TV Enters Humanistic Epoch

伴随经济的发展和电子技术的日趋成熟,面对电视观众的分流,各频道间的竞争,电视正由传统的单向传播转为双向互动传播,步入了电视传播的人本时代。这种变化突出地表现在新闻播报方式的变革,电视节目的多元化和节目内容的人文化。这种变革为电视荧屏注入了勃勃生机,也造成了部分电视节目的低俗和粗糙,这种倾向值得人们警醒。

With the development of economy and the increasing maturity of electronic technology and facing the invasion of foreign media and the fierce competition between various domestic channels for audience,the traditional oneway transmission has turned into twoway interactive transmission which is characterized by the innovations in news broadcasting,diversity in TV programs and the humanistic approach in content.These changes reflect a new epoch for Chinese TV broadcasting.However,while they may invigorate the TV market,they also give birth to some vulgar and rough programs that are to be avoided.