市场元认知和市场社会智力

Marketplace Metacognition and Marketplace Social Intelligence

对市场元认知和市场社会智力的研究正在成为消费者行为研究的新趋势之一。该文首先简要介绍了市场元认知和市场社会智力的概念及其发展背景;其次解释了市场元认知和市场社会智力的终身发展性和情境特定性;然后介绍了这方面研究的应用和新进展,同时阐述了其对研究思路及方法的指导作用;最后评价了这一发展趋势,并展望了其对中国消费心理学的影响。.

The research on marketplace metacognition and social intelligence is being one of the new trends on consumer behavior research. In this paper, first, there is a brief introduction of the concept and the developing context of marketplace metacognition and social intelligence. Next, the life-span development and domain-specific of marketplace metacognition and social intelligence is explained. Then, the application and the new progress on this field are introduced; meanwhile the guidance to the train of thought and the method of research is expatiated. Finally, the trend is evaluated and its impact on Chinese consumer psychology is prospected.