中国企业CI的历史、现状和前景

History, Status Quo and Prospect of China's Enterprise Corporate Identity

中国CI在近二十年的发展中已取得了显著的成绩,并在学习和引进美国和日本的CI体系过程中形成了具有中国特色的CI模式。通过总结中国CI运动各阶段的特点和现状,明确了CI发展的方向,即普及化、产业化、学科化。

The author maintains that the CI has made a great headway in the past two decades, due to its effective imitation of the US and Japanese CI systems; imitation though it is, it is more of a Chinese character. The paper concludes, after a comprehensive study of the history, status quo of the Chinese CI, that its future will be characterized by widespread industrialization and discipline-formation.