摘要
企业形象广告主要功能是对外宣传企业形象 ,目的是对外扩大企业知名度、增强企业竞争力。该文对企业形象广告的类型、科学定位及应遵循的原则进行了探讨 。
The aim to make business image advertisement is to propagate the business image and expand bussiness reputation,increase business competition force.The paper discusses the types of business image advertisement,scientific position determination and some principles concerned.The important role for developing enterprises healthly is also discussed in the paper.
出处
《石河子大学学报（哲学社会科学版）》
2003年第2期58-59,81,共3页
Journal of Shihezi University(Philosophy and Social Sciences)
关键词
企业形象
广告
类型
科学定位
原则
advertisement of business image
types
scientific position determination
principles
