企业文化创新与企业价值观实现——内蒙古北方重型汽车股份有限公司实证分析

A Substantial Analysis of Enterprise Cultural Innovation and the Accomplishment of Enterprise Value

在社会主义市场经济激烈的竞争中,企业必须构建和创新企业文化。有特色的企业文化是企业的生命。内蒙古北方重汽在"产业报国"价值观的指导下,创新有特色的企业文化,盘活了国有资产、增强了企业竞争力和员工的凝聚力。由此可见,企业文化创新对实现企业价值观有重要作用。

In the fierce competition of socialist market economy, enterprises have to construct and reform enterprise culture. The distinctive enterprise cultures are the vitality of the enterprises. The Northern Heavy Truck Company is a successful example, that is, guided by the value of 'repaying the country by the production', created the unique enterprise culture, invigorated the state-owned property, and strengthened the competitiveness of the enterprise as well as the cohesion of the employees. 