摘要
贵州茶叶生产有丰富的资源和悠久的历史,但缺乏品牌优势,难以做大做强。必须在品牌战略上下功夫,强化质量意识和宣传力度,加强服务管理,开发新产品,促进贵州茶叶产业的发展。
Tea industries has a long history and plentiful resources, but lacking famous brands of superiority and suitable scale. We should attach importance to propagate and improving quality, as same as promoting service management and developing new products to accelerating the development of tea industries in Guizhou.
出处
《贵州民族研究》
CSSCI
北大核心
2003年第3期79-81,共3页
Guizhou Ethnic Studies
关键词
茶业
品牌
茶文化
出路
Tea industries
Famous brands of superiority
Service management
