现代出版的产业定位和经济功能

The Orientation of the Publishing Industry and its Economy Function

出版的产业功能历来被研究者所忽视或否认。对出版的产业定位的分析说明,出版产业是现代信息产业的一个最重要部分———信息内容部分,在现代经济中发挥着重要作用,它是生产力的关键因素,是现代社会的核心资源,是社会财富,它减少了交易成本,推动了经济发展和社会进步。新增长理论也说明了出版产业在现代经济增长中起着举足轻重的作用。

The publishings ideological function was extremely emphasized and its industrial function was neglected before. Based on the analysis of the orientation of the publishing industry, the paper illummates that the publishing industry is one of the most important parts of modern information industry. Information (the publishing information included) exerts an important role in modern economy, it is the key factor of productivity, the key resource of modern society, and it is the proportion of social wealth. Further, information and the application of IT reduces the bargaining cost, promotes economic growth and social development. According to the theory of Neogrowth, the publishing industry has a great influence on modern economy.