陕西省旅游业可持续发展的创新研究

Innovation of sustainable development of the tourist industry in Shannxi Pronvince

随着游客对个性化旅游产品需求的不断扬升,中国许多旅游地进入生命周期的滞长阶段,为了探索旅游业可持续发展的途径,首先从宏观和微观两个角度介绍了陕西省旅游业发展的背景,并对发展过程中面临的问题进行剖析,得出创新是陕西省旅游业可持续发展途径的结论,按照观念、结构、形象、市场营销、管理体制和环境等方面进行全面分析和探讨,最后以兵马俑产品结构创新为例进行创新的具体阐释.

Following the enhancement requirement of the tourist product many touristy attractions in China came into the stagnation stage. In order to explore the sustainable development of tourist industry, the background of Shannxi province was introduced and the problems met in the development were explained, the conclusion that innovation is the only way to sustainable development was obtained, and it was analysised in terms of notion, structure, marketing, image, management and environment innovation. As an example, the innovation of product structure of terro cotton warrios and horses was introduced in details.