信息零余及其新闻信息资源的再度开发

Information Surplus and Recycling of Information Resources

信息零余是新闻媒体开发信息资源过程中出现的必然现象。随着新闻竞争的日趋激烈,新闻媒介传播同质信息已成为当前受众新闻信息消费的一大顽症。信息零余与新闻资源的再度开发之间存在着一种交叉趋同、同生共体的关系,新闻媒体要在竞争中争夺注意力资源,就应充分利用人才智能优势,对业界目之为新闻新视点而学界称之为再生信息的进行有效的再度开发,其中新闻传播者的创新思维是克服媒介同质信息传播的有效途径。

Information surplus is a natural phenomenon in the development of information by news media. With the competition for valuable news becoming fiercer, the repetition of news has become a problem that draws great attention from the public. Information surplus and the recycling of news resources cut across with each other and exist side by side. News media should pay attention to this and innovative thinking of the journalists is a key factor.