摘要
旅游整合营销理念的发展潮流,将推动旅游广告逐步走向成熟。随着多层次旅游市场格局的形成,旅游广告将进一步朝立体化方向发展。广告作为旅游企业的主要竞争手段之一,表现形式要突出个性化、多元化,才能扩大影响力,吸引客源。
The trend of tourism to integrate marketing will drive tourism advertisement into maturity. With the establishment of tourism market at different levels, tourism advertisement will become more stereoscopic. Advertisement as the major means of competition among tourism industries must be unique and colorful in representation so as to attract more tourists.
出处
《思想战线》
CSSCI
北大核心
2003年第5期20-23,共4页
Thinking
关键词
中国旅游业
旅游广告
整合营销
立体化
多元化
tourism industry of China
tourism advertisement
integration of marketing
stereoscopic tendency
multilateral pattern
