摘要
"情结"是引发乡村旅游者的根本动机,具体表现在中国人身上就是"土地情结"和"家情结",它们共同对乡村旅游需求市场和旅游供给提出了相应的要求。研究情结理论,对乡村旅游的开发规划以及整合营销具有一定的启发价值。
The Complex has induced the initial motivation of Agritourists. In China, it is embodied by Soil Complex and Family Complex which propose new demands for the market and supply of Agritourism. Study of the Complex theory will be of enlightening significance to the development and plan of Agritourism and marketing integration.
出处
《思想战线》
CSSCI
北大核心
2003年第5期24-26,共3页
Thinking
关键词
乡村旅游
旅游动机
土地情结
家情结
Agritourism
tourism motivation
Soil Complex
Family Complex
