忻城土司历史文化旅游资源开发利用与营销策划

Marketing planning and exploiting of Tusi relics in Xincheng County of Guangxi

土司制度是我国封建王朝在少数民族地区的一种比较特殊的传统的政治制度。在广西忻城的莫氏土司曾存在长达470年,留下了弥足珍贵的旅游资源,是当地发展旅游业的宝贵财富。广西忻城土司历史文化旅游资源开发,应突出浓郁的土司文化气息,结合壮族特色,制定整体性的保护开发方案,搞好市场营销策划。

Tusi was the special system of appointing national minority headmen by the central government to govern the local people in the minority regions in the Yuan, Ming and Qing Dynasties. Many valuable historical and cultural tourist resources had been left in Mo's Tusi of Xincheng County in Guangxi since this region was governed by Tusi from the family of Mo for 470 years. In the thesis, the author focuses the research on the wholemarketing plan and selling strategies of Mo's Tusi in Xincheng County by discussing its orientating in images, publicizing in theme and the markets of visitors. 