南京国内旅游客流人口学特征及旅游决策行为探析

A Study of demographical features of Nanjing tourist flow and policy making in turism

旅游客流人口学特征分析是旅游市场结构研究的基本内容。旅游客流人口学特征的内容包括空间、年龄、性别、文化、职业、收入、出游方式、交通方式、到访频率等。以现场调查数据为一手资料 ,分析南京旅游客流的人口学特征 ,有助于南京旅游目的地市场定位。旅游客流人口学特征对旅游决策行为有着显著的影响。

Demographical features of tourist flow,the basic content in the reserach of tourism market,contain such factors as space,age differences,sexual distinction,cultural background,occupational classification,income,travel pattern,means of transpotation and visiting frequency.An investigation based on the first-hand data will help to locate the tourism market of Nanjing and consequently to make proper policies in tourism.