工商管理案例教学规范化八个问题

Eight Problems for Standardization of Case Teaching in Business Administration

针对目前工商管理案例教学中存在的问题,提出了“工商管理案例教学规范化”的命题。具体内容涉及:“教学案例”与“科研案例”的界定、教学案例的格式与类型、案例教学的一般步骤、“附有”与“不附有”思考题案例的处理、如何构思形成一份独特的案例分析报告、案例考试与案例分析报告评判标准、案例使用准许制度、案例库与案例多媒体教室设施要求等。

Focusing on existing problems of case teaching in business administration nowadays, this article poses a proposition that is standardization of case teaching in business administration. In detail, it involves the distinction between 'teaching case' and 'research case', the format and style of teaching case, the general steps of case teaching, how to deal with cases which 'attached' or 'unattached' discussing questions, how to design and form a unique report of case study, case exams and the standard of case study report, the admission system of case use, the case base and the requests for multimedia case study classrooms etc..