摘要
本文从我国城市加快发展的背景出发,将企业CI理论应用于城市管理领域,从MI、BI、VI三方面探讨城市形象建设的基本思路,并提出城市CI建设应当确立“经营城市”、“文化管理”和“人本管理”的现代城市管理理念。
Starting with the background of quickening Chinese city development,the author,in this article applies business CI theory to city management,probes into basic thinking of the construction of city images from the three aspects of MI,BI and VI,and raises that the construction of city CI should form management thoughts of modern city.
出处
《青海民族研究》
2003年第4期40-43,共4页
Qinghai Journal of Ethnology
关键词
城市
CI建设
管理
应用
city
construction of CI
management
application
