摘要
将管理学中的市场营销理论和金佛山旅游发展的实际相结合,在分析了金佛山的旅游资源后,论述了金佛山风景名胜区的市场环境,确定了细分市场,进行了目标市场的定位,制定了一系列营销战略和策略。
By combining the marketing theories in management sciences with the practice of Jingfu Mountain's tourism development,this article expounds the market environments around Jinfu Mountain's senic spots and tourist attractions after analyzing Jinfu Mountain's tourism resources.Then it determines market subdivision,orientates the goal markets and works out a series of marketing strategies.
