高新技术企业市场营销战略体系构建

The Establishment of Marketing Strategy System for Hi-tech Enterprises

剖析了高新技术企业在技术、顾客、竞争、营销和战略5个层面上面临的主要问题,并在此基础上,从核心战略愿景、竞争战略、增长战略和营销组合战略4个角度构建了一个完整的高新技术企业市场营销战略体系。

Based on the analysis of five primary questions including technology,customer,competition,marketing and strategy which hi - tech enterprises are confronted with.And from four aspects of Core strategy vision,com - petitive strategy,growth strategy and marketing mix strategy.