企业际电子商务网络中的二元关系分析

Analysis of the Dyad Relationships in the Growth of Electronic Commerce Network

分别从电子商务网络所有者与用户的角度出发,分析了网络所有者建立网络的动机及其与网络用户实现联网的条件、网络用户加入网络的动机和条件。在此基础上,应用数学模型描述两者之间的关系,给出了电子商务网络成长的激励机制与策略。

From the perspectives of the network initiator and adopters we analyze the motivation of the initiator setting up e-commerce network and adopters joining the network,the reason for initiator connecting adopters and the condition for adopters adopting the network.A model for describing the dyad relationships between the initiator and adopters is built.Some stimulation mechanism and strategy to promote the growth of the network are proposed.