中小型连锁超市的现状与竞争对策

On the Competitive Strategy of Medium and Small Chain Supermarket

中小型连锁超市从上世纪九十年代产生、发展至今 ,经历了从小到大、从弱到强、从单一型到多种业态的变化。变幻莫测的中国市场在为零售商带来无限商机的同时也呈现出种种挑战 ,身处漩涡中的中小型连锁超市如何才能赢得这个独特的市场 ?本文为此展开探讨。

Since the medium and small concatenate supermarket came into being, it experienced changes from small to big, weak to strong, simple state to multiple state. The changeful Chinese market comes many opportunities as well as many challenges. How can these retailers win this special market? The article was made some comment on this situation brings the retailers.