摘要
对中国加入WTO后企业面临的新市场环境下的市场营销策略进行了分析探讨,认为企业必须全面地应用现代化市场营销的观点和理念对现有营销模式进行改造和完善,转变观念,紧紧抓住企业竞争力的核心——市场营销,才能与用户构建互利互赢的长期稳定的销售伙伴关系。
The market sales policy of business facing a new market environment after China's acceding to WTO is analyzed and discussed. It is considered that businesses must reform and improve their present sales model in all fields with modern market sales opinions and thinking, change modes of thought, scratch the core of business's competitive power--market sales, and so they can just build a long steady relation of trade partner with their customers, which will be profitable to both sides.
出处
《河北冶金》
2004年第1期53-56,共4页
Hebei Metallurgy
