摘要
顾客价值正受到学者与企业经理们越来越多的重视,本文提出了企业与顾客关系的两个模型。对一家企业与顾客关系模型的定性分析、说明企业应重视利润与顾客价值的关系;对二家企业与顾客关系模型的定性分析,说明企业要在激烈竞争中不被淘汰,必须要有核心竞争力等。模型为动态模拟和预测企业与顾客的关系提供了理论依据。
In this paper, two models of manufacturer and customer relation are put forward: one manufacturer and customers, and two manufactures and customers. Then for different cases the evolutions of the manufacturers and customers are analyzed. These models can be used as the theoretic basis of the dynamic simulation and forecasting.
出处
《广东商学院学报》
2003年第3期17-20,共4页
Journal of Guangdong University of Business Studies
关键词
模型
稳定性
平衡点
model
stability
equilibrium point
