摘要
汽车企业运用平台战略,能够快速、低成本地推出新产品。文章介绍了汽车平台战略的概念,并举例分析说明。详细介绍了平台战略的作用和其对于现代汽车制造的影响。
By using platform strategy, auto enterprise can rapidly launch new products at low cost. This paper introduces the concept of auto platform strategy and cites example for analytical explanation. It also gives out the role of platform strategy and its influence on modern automotive manufacture.
出处
《上海汽车》
2004年第3期10-13,共4页
Shanghai Auto
