视觉传达设计中的图形、符号与语言

Graphics, Signs and Words in the Design of Visual Transmission

符号研究和语义分析已经成为当今视觉传达设计领域的热点,但类似于文字构成原理和表达功能的图形语言问题却一直没有获得应有重视。本文试图通过图形与传统文字学的比较研究以及图形、符号与语言关系探讨,分析图形符号语言结构、特性和语法修辞关系,提出图形语言研究新的视角和思路。

Ttudy of signs and semantic has become the focus in recent years, but most of them neglect the principles of wordsstructures ,and the image-languages for expression. The thesis analyses the structures,qualities and rhetorical meanings ofimages ,signs and words, and puts forward new thoughts and viewpoints of image-languages researches by comparing imageswith traditional scripts and the relationship among images,signs,and languages.