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洋手机中国保卫战

The defensive war of foreign brand mobile phones
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摘要 一个购买者一只手从口袋里掏出三年前买的西门子3568,一只手握着西门子今年6月上市的那款状如鸡蛋的SL55,百感交集地说了句:“真没想到,德国人也能被逼成这样。” The pace at which new models of mobile phones are put into Chinese mar- ket becomes faster and faster. It is said that there are now more than 450 models on sale. The dominant forces in the changes are those products made by the rapidly rising Chinese manufacturers. The profits of foreign brands are falling at a surprising speed and the share of mar- ket by Chinese manufacturers has ex- ceeded 50%! In the mid- August, Motorola, whose sales in China has 'dropped like a fall' in the first half this year, an- nounced it would offer 17 new ones in the second half this year! Siemens has begun to offer a series of ones which are unimaginable to many people and 'un- like the products of Siemens'. Foreign brand manufacturers now have realized they would have to com- pete with Chinese makers in exterior designs, marketing channels, speed and numbers in launching new models, and with other foreign players in func- tions and speed of technological innovation.
作者 孙丽
出处 《IT经理世界》 2003年第17期38-41,14,共4页
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