企业竞争能力分析

Analysis on enterprise's competitive ability

分析了外部环境变化可能给企业带来的机会与挑战 ,阐述了企业竞争的优劣形势 ,对企业自身实力与对手进行比较 ,指出正确的战略抉择对企业的生存和发展有重要意义。

The paper analyzes the opportunities and challen ges causes environmental impacts out of enterprises and based upon analysis of s trength and weakness in ensuring the existence and development of enterprises.