也谈企业诚信的建立——关于企业竞争优势的思考

On Enterprises' Competitive Advantages:the Estalishment of Credit

古往今来 ,诚信是我国传统道德文化的重要内容之一。从企业建立诚信的长远意义着手 ,分析当前诚信研究文献中存在着的一些遗憾和诚信产生的运作机理 ,提出企业诚信建立的有益举措 ,从诚信角度确保企业竞争优势的建立。

Credit has been long considered a very important part of Chinese traditional moral culture.Based on the clarification of the long-term significance of establishing credit,the paper analyzes the mechanism of credit and points out some insufficiencies in the current researches in this field.It proposes some necessary mensures to establish credit in enterprises so as to maintain their competitive advantages.