产品异质性与消费者行为的互动关系研究

The Research Into Interactive Relationship Between Product Differentiation and Customer Behavior

通过对产品异质性与消费者行为含义、内容及相互影响的多方面分析 ,阐述了两者形成互动关系的基础和意义 ,着重强调了提高产品异质性与促进消费者购买行为的互动联系 ,并从该方面对企业核心竞争力的改善提出了一些建议。

The paper analyses the interactive relationship between product differentiation and customer behavior as to their implication,content and mutnal influence.It generdizes the ways to promote enterprises' core competence from the study of such interactive relationship.