生态旅游市场营销内涵及其产品策略

On the Connotation of Ecotounsm Marketing and Its Product Marketing Strategy

本文认为生态旅游市场营销包括生态旅游理念营销和生态旅游产品营销,并从生态旅游产品的概念、生态旅游产品生命周期营销策略、生态旅游产品组合策略、生态旅游产品开发策略等方面论述了生态旅游市场营销的产品策略。

This paper holds that ecotourism marketing includes ecotourism concept marketing and ecotourism product marketing. It discusses the conception of ecotourism , life cycle of ecotourism product strategy, ecotourism product combination strategy and ecotourism product developing strategy.