借鉴与创新——耐克品牌发展对我国体育用品品牌的启示

Draw Lessons and Creative—Bear the NIKE Development to Enlighten to the our Country Athletics Thing Brand

我国的体育用品业发展较晚,在品牌竞争日益激烈化的今天处于明显的劣势。本文通过对世界知名体育用品品牌耐克品牌发展过程分析后得出:在借鉴知名品牌发展的道路上,更重要的是要有创新的观念，以产品创新、活动创新作为品牌发展的动力，提高品牌的国际竞争力。

The athletics thing industry development of the our country than night, compete in the brand increasingly the intensification is placed in the obvious bad situation today. This text pass to have to out after bearing the NIKE brand development process analysis to the well-known athletics in world thing brand: In road that draw lessons from the well known brand development, it is more important to have the creative idea, is creative with the product, the activity sets up the motive that be used as the brand development, increasing the international competition ability of the brand.